LiveU Director of Marketing & Strategic Live Events
Claudia oversees the strategic marketing planning and execution for LiveU’s award-winning, IP-based live video services and broadcast solutions for acquisition, management, and distribution.
Live has products from H.265 portable encoders to easy-to-use online streaming solutions with direct integration to Twitch, YouTube, Facebook Live and other OVPs/CDNs. She produces, hosts, writes, and presents on live broadcasting and online streaming topics.
An expert at developing and executing strategic integrated marketing, branding and PR campaigns for leading global technology leaders. Currently writes and presents on topics related to live broadcasting and online streaming. Frequently at streaming and broadcasting industry events, entertainment and sports experiences, political happenings and breaking news stories around the globe helping producers of all sizes to share dynamic live content to engage deeply with their audiences, and keep them!
My Personal Marketing Philosophy:
I believe in the power of marketing to convey a message, drive a business and even make a difference.
But to be successful, it takes a combination of all elements of marketing: whether heard, seen, or experienced. By blending traditional methods and new technologies, my goal is to constantly work on achieving the right mix for my brand, products and sales force to thrive.
I consider everyone my customer – both internally and externally – and I truly believe that if you are open enough to be honest and really listen to them, you will find all the answers you need to succeed.
My specialties include:
– Being in the driver’s seat, and still willing to listen to directions.
– Taking risks, and treating failures as major opportunities.
– Making commitments, and delivering more than expected.